
Innovation
Through providing the tools and systematic approach for the successful exploitation of new ideas or inventions into goods and services that creates new value or for which customers will pay.

Productivity
Growth through the effective and efficient use of resources to maximise income, improve competitiveness, customer satisfaction and achieve greater output per unit of input.

Excellence
The Pursuit of Excellence through inspiring organisations to achieve sustainable excellence by engaging leaders to learn, share and innovate using the EFQM Excellence Model.
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COTRI Awards Aghadoe Hotel
The renowned five star Aghadoe Heights Hotel and Spa in Killarney is the first hotel in County Kerry, Ireland to achieve the China Tourist Welcome and Organisation Quality Award from Chinese Outbound Tourism Research Institute (COTRI). This guarantees a very special Kerry welcome to our Chinese visitors and guests.