China is the biggest outbound tourism source market in the world – 116m travellers spent $160 billion in 2015. One in ten of all international travel begins in China. There were 116 million Chinese outbound border crossings generating 160 billion US$ spending in 2015 Outbound tourism is no longer restricted by the Chinese government and tourism service providers all over the world are starting to focus on the Chinese market.
China is the biggest outbound tourism source market in the world – 117m travellers spent $160 billion in 2016.
One in ten of all international travel begins in China.
There were 117 million Chinese outbound border crossings generating 160 billion US$ spending in 2016.
Outbound tourism is no longer restricted by the Chinese government and tourism service providers all over the world are starting to focus on the Chinese market.
Importantly however the Chinese visitor is very different to the traditional recreational holiday maker from the traditional markets of Europe and the USA.
Reasons for travel in China are complex and sophisticated, and trips are very much today’s status symbol in China. There are many different kinds of travellers with many different levels of experience and expectations for many different reasons.
Understanding Chinese customers from package-tour first timers to “Second Wave” sophisticated self-organised travellers and responding to their demands, communicating readiness, and offering the right kind of services to the right kind of market segment is key to success in this market.
The Centre for Competitiveness Ireland (CCI) offers a bespoke training workshop that will provide your business with the tools to both attract and appropriately ‘Welcome’ Chinese visitors.
The ‘Chinese Welcome Certificate’ provides tourism organisations with a solid foundation of key market knowledge to help them maximise the success of their marketing and sales initiatives.
Training and Accreditation it will also help the employees at all levels, to better understand the Chinese visitor and ensure they meet their needs.
The ‘China Welcome Training’ programme offered by the the Centre for Competitiveness www.cforc.ie is certified by COTRI, (China Outbound Tourism Research Institute), the world's leading independent research institute for Chinese outbound tourism.
The Training workshop helps tourism service providers and destinations to position themselves at the forefront of the biggest global outbound tourism source market by understanding the different market segments, learning to successfully adapt products and by communicating the special attention given to the market to Chinese tour operators and self-organised travellers.
Participation in this accredited Chinese Certification and Standards program will provide participants and organisations with vital insights into this increasingly important market. It will also provide access to a networking partnership that offers exclusive benefits designed to promote your travel business in the Chinese marketplace
Tourism Ireland has a strong networking link in major outbound cities in China, with offices in Beijing, Shanghai, Guangzhou and Chengdu.
Details on the Chinese Tourist ‘Welcome’ Certificate contact
Dr. Tony Lenehan
The Centre for Competitiveness (Ireland)
City West Business Centre
3015 Lake Drive
City West Dublin 24