La Salle Matrix Thinking©

Matrix Thinking was created by Roger La Salle and captures a lifetime of work in conceiving winning innovations and business opportunities. Experience in many worldwide seminars has NEVER failed to provide a patentable new opportunity in under 12 SECONDS, once people understand Matrix Thinking©.

Put simply, Matrix Thinking presents the thinking "Seeds" and "Catalysts" of issues to be addressed in a matrix to drive creative thinking in innovation and opportunity creation. The secret to "La Salle Matrix Thinking"© lies in the choice of the Seeds and Catalysts, these have been developed and refined over many years.

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We have used Roger La Salle's techniques and found them to be both easy to use and extremely effective in producing ideas that are focussed on market needs."
Amanda Ferguson, General Manager NPD, Moy Park

Matrix Thinking Books

Think New The easy, structured way to product innovation and greater business opportunity Contents Introduction Business plans: The real story Understanding market risk Building an innovation matrix Exploring the matrix intersections Using the La Salle Innovation Matrix £16.50 incl P&P (only available in UK)

Think Next The way to find business opportunity in the chaos of everyday life Contents Introduction Understanding the value of an opportunity The essential chemistry Creating an opportunity matrix Constructing th La Salle Opportunity Matrix Exploring the matrix intersections Using the opportunity matrix £16.50 incl P&P (only available in UK)